AMD: we will not kill ATI brand
To be kept for chipsets, discrete graphics products
25th October 2006 11:51 GMT
So is ATI gone forever, as a brandname at least? Apparently not, AMD Chief Technology Officer Phil Hester revealed today. He also indicated the two companies' fusion may not necessarily mean it's curtains for ATI's Intel-oriented chipsets.
Speaking in London today, Hester told Reg Hardware the ATI name will continue to be used in association with what are now AMD's discrete graphics products and its chipsets.
This makes eminent sense if only because its allows Nvidia and its new arch-rival to continue to describe each other as the 'red guys' and the 'green guys'. If AMD dropped ATI, all GPUs - well, the ones that matter - would be all green, and how would anyone tell them apart?
Separately, Hester indicated ATI would continue to be the brand for the Intel chipsets, suggesting that AMD at least wants to continue to offer such product. Whether Intel will let it do so, by withholding future bus licences, remains to be seen. ®
Print
Retweet
Intel Core i7 I7-920 Quad Core Processor (2.66GHz, 4x256kB, 4.8GT/s QPI, LGA 1336 Socket B)
AMD Phenom II X4 965 Black Edition Quad Core Processor (3.4GHz, 6MB L3 Cache, 4x512KB L2 Cache, 2000 MHz Bus, Socket AM3)
Intel Core i5 750 Qaud Core Processor (2.66GHz, 8MB L3 Cache, 2.5 GT/s Bus, Socket H LGA1156)
Asus P7P55D Motherboard (Intel Socket H LGA1156, P55 Express, ATX, 16GB DDR3)
Asus M4A785TD-V EVO AMD 785G/SB710 Socket AM3 ATX Motherboard
