You can't deny that value for money wise the F029 is well placed.

But crikey what an ugly beast she is!

Why spend so much time cramming the technology and features into the device and then just whack a rubber casing on it?

It looks cheap and nasty IMHO.

If it were in a nice stainless steel housing with a standard clasp strap the F029 would appeal to the adult market.

Sure there are adults out there that buy swatch watches, but would you trust one on your computer?

The fact that it comes in the rubber housing suggests its of a splash proof, dare I even say water proof design.

Pity the father who sees his daughter testing this in her jelly and ice cream this christams.

This watch is a bit of fun for sure, but if they can get the phone functionality in it, there'd be geeks everywhere handing over cash.

Lets just hope they actually start aiming these devices at adults. Both in looks and function.

My 2 cents...

I saw this on The Gadget Show a few weeks ago and think its great. I love the design and I'm 40, married with no kids 8-) Now that its available in the UK I'll be getting one.

geeks.com are currently doing this watch at $54.99 (with free US shipping - rather high $20 international shipping with a further risk of import duty/VAT/handling charges) during Thanksgiving weekend - see:

http://www.geeks.com/details.asp?invtid=UW-F029

Now for that 512MB model, we see the UK price at 79 pounds, which is $152.59. So I make it that the UK price is 2.77 times the price of the US one! Anyone care to explain why this watch is so ridiculously expensive in the UK?

As for the watch itself, there's a black bezel version which looks a bit better than the garish blue/white bezel version shown here (though geeks.com confusingly shows the blue/white version in 2 photos and the black one in a 3rd photo!).

This watch would be a fun, novelty purchase at 30 quid or so, which apparently Americans are allowed to purchase at. 80-100 quid though? Forget it!