Original URL: http://www.reghardware.co.uk/2006/12/15/lg_up3_flat_chocolate_mp3/
LG likes Chocolate. Chocolate has done a rather good job of boosting LG's profile in the mobile phone market. And now the company hopes it'll do the same in the digital music arena. Enter the UP3 Flat, an oddly named but clearly Chocolate-inspired MP3 player soon to debut in Korea and maybe elsewhere.
It's a Flash-based device, of course, and sports a slide-out, pared down USB connector for direct insertion into a spare port, something we've not seen since the days of the iRiver - remember them? - T20 (http://www.theregister.co.uk/2005/09/29/review_iriver_t20/). There's a thick lanyard retainer on the top, while the earphone socket's on the side, above two of the controls. Not shown here are the red lights above the arrow-shaped buttons on the front of player. In addition to playing back music, the UP3 has a voice recording facility too.
The UP3 Flat is expected to ship next year in 512MB, 1GB and 2GB versions. The 512MB is set to be priced at around KRW60,000 ($65/£33/€50). ®
iRiver slims second-gen Clix (16 April 2007)
http://www.reghardware.co.uk/2007/04/16/iriver_clix_2_hits_uk/
Could chocolate protect your brain? (19 February 2007)
http://www.theregister.co.uk/2007/02/19/brain_boost/
LG cooks up updated Chocolate phone (8 February 2007)
http://www.reghardware.co.uk/2007/02/08/lg_launches_chocolate_platinum/
LG shows Shine in Europe (7 February 2007)
http://www.reghardware.co.uk/2007/02/07/lg_launches_euro_shine/
LG promises Eastern roaming phone (29 January 2007)
http://www.reghardware.co.uk/2007/01/29/lg_launches_roaming_phone/
Brando comes clean with Soap media player details (26 January 2007)
http://www.reghardware.co.uk/2007/01/26/brando_soap_media_player/
MP3 player maker sues Apple, demands $100m (5 January 2007)
http://www.reghardware.co.uk/2007/01/05/apple_vs_luxpro/
Card-thin MP3 player planned (3 January 2007)
http://www.reghardware.co.uk/2007/01/03/walletex_mp3_player/
Creative ships stylish wireless earphones (21 December 2006)
http://www.reghardware.co.uk/2006/12/21/creative_se2300_bluetooth_cans/
Mobile working scuppers office romance (18 December 2006)
http://www.theregister.co.uk/2006/12/18/mobile_working_scuppers_office_romance/
IXOS all a-glow over light-up disco iPod speaker (13 December 2006)
http://www.reghardware.co.uk/2006/12/13/ixos_unveils_disco_cube/
Apple's iPod roadmap said to list three new models for '07 (8 December 2006)
http://www.reghardware.co.uk/2006/12/08/ipod_roadmap_hints/
BenQ takes on iPod Shuffle with micro metal music player (7 December 2006)
http://www.reghardware.co.uk/2006/12/07/benq_musiq_ipod_shuffle_challenge/
Samsung intros Ultra Edition media phones (4 December 2006)
http://www.reghardware.co.uk/2006/12/04/samsung_intro_ultra_edition_trio/
Apple rival pitches magnesium music player (29 November 2006)
http://www.reghardware.co.uk/2006/11/29/maxfield_unveils_max-ivy/
Handheld MP3 player to turn PCs into Linux boxes (23 November 2006)
http://www.reghardware.co.uk/2006/11/23/wizpy_linux_media_player/
O2 readies XDA Flame PMP phone (22 November 2006)
http://www.reghardware.co.uk/2006/11/22/o2_preps_flame_pmp_phone/