A video showing the first ever TV advert for the Apple's iPhone has popped up on YouTube. Simple, but quite stylish, the advert shows a number of actors – 28 in total, old and recent – from a multitude of different films just saying... "hello". It finishes with an image of the handset and the text "Coming in June".

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The 30-second slot during the planet's most extravagant awards show cost Apple $1.7 million - granted apparently it was shown a number of times, but then for that much green you'd expect to get some value for your money...

You can also watch the ad on Apple's website, which offers a number of download options, including HD.