Toshiba slashes HD DVD player prices

PS3 counter attack

By Tony Smith • Get more from this author

20th March 2007 18:12 GMT

Toshiba's HD DVD players are set to become cheaper to buy in the US next month. On 1 April, its will apparently cut the price of its three-machine line-up by up to $200.

The high-end HDX-A2, mid-range HD-A20 and bottom-of-the-line HD-A2 currently retail for $1000, $600 and $500, respectively. But according to a recently published sales brochure from US online retailer OneCall.com, the prices of the lower end machines will fall to $500 and $400 at the start of April.

The price of the HDX-A2 is down as $800 - a $200 cut that appears to be immediately effective. A number of US online retailers are also listing the machine at the lower price or less, suggesting the price cut has indeed been made already.

Last week, Toshiba introduced the HD-A20 to Europe as the HD-EP10. The machine - launched in the US in January - adds support for the 1080p HD resolution to the HD-A2's feature set.