Original URL: http://www.reghardware.co.uk/2007/03/29/apple_complete_album/
Bought a single from iTunes? Want to buy the rest of the album? Well, you always could, just by buying all the other tracks one after the other, but Apple has finally added a button to do it with a single click.
Actually, this new Complete My Album is more useful than it sounds, given the number of albums that contain long tracks only available if you buy the entire collection in one go - something you wouldn't want to do if you'd acquired, say, three of the songs singly.
The CMA feature works like a full purchase, but then credits you back the 99c/79p you'd already spent on individual tracks, as if you'd never bought them on their own.
There's also a sales scheme here. In an era of declining album sales - driven by a desire on the part of music buyers to pick the songs they want and not pay for the ones they don't - CMA is a mechanism that may help encourage folk to buy albums again. Well, we'll see...
World's biggest label kneecaps iTunes store (2 July 2007)
http://www.theregister.co.uk/2007/07/02/universal_snubs_apple/
iTunes Plus - plus user details that is (31 May 2007)
http://www.theregister.co.uk/2007/05/31/apple_itunes_plus_drm/
EMI and Apple say DRM is so yesterday (2 April 2007)
http://www.theregister.co.uk/2007/04/02/emi_apple_drm_free/
Bertelsmann settles over naughty Napster (27 March 2007)
http://www.theregister.co.uk/2007/03/27/napster_att_sprint/
Apple TV goes on sale (21 March 2007)
http://www.reghardware.co.uk/2007/03/21/apple_tv_ships/
Apple updates iTunes for AppleTV but not Vista (6 March 2007)
http://www.reghardware.co.uk/2007/03/06/apple_updates_itunes/
Wal-Mart online service misfires, as iTunes readies video for Europe (8 February 2007)
http://www.theregister.co.uk/2007/02/08/walmart_online_service_misfires/
Apple sounds Vista iPod corruption warning (6 February 2007)
http://www.reghardware.co.uk/2007/02/06/apple_vista_ipod_threat/
France and Germany join anti-iTunes crusade (23 January 2007)
http://www.reghardware.co.uk/2007/01/23/itunes_slagged_again/