Original URL: http://www.reghardware.co.uk/2007/05/23/apple_sex_toy_spat/
Apple isn't tickled over an Ann Summers sex toy ad that mimics the company's iconic silhouette ipod campaign.
News of the World reports (http://www.newsoftheworld.co.uk/ipod_1405.shtml) Apple lawyers are flushed over sex shops hawking a £30 iGasm peripheral, which plugs into a music player and vibrates to the beat.
The ads picture the silhouette of a woman on bended knee with familiar white wires leading from ears, to peripheral, to — ah — down there. By the looks of things, she is very pleased with her purchase.
Like a grandmother banging on a bathroom door, demanding to know what you could possibly be doing in there that takes thirty five minutes, Apple is seeking to put a stop to such ribaldry.
Apple has released the cease and desist hounds, but NotW reports the stores aren't bowing to Apple's threats.
Apple has form here: last December it grumbled about iPod-driven sex toy the iBuzz (http://www.reghardware.co.uk/2006/12/12/apple_threatens_ipod_vibe/) being promoted with a silhouette image not dissimilar to one of its own iPod promos.
Ann Summers boss Jacqueline Gold told the publication: "Perhaps I can send them an iGasm to put a smile back on their faces!" ®
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