"Hence the message on the back of the Ts: Loads of Hope. Though given the Tide connection, perhaps 'Loads of Soap' would be more appropriate..."

"Loads of Hope" already references "loads" of laundry. Did El Reg -- gasp -- really miss a pun?

Anyways, like most we-donate-when-you-buy deals, this one stinks. Can't people muster the cash to donate directly to charity, without picking up some more consumer crap along the way? Oh, I get it. People are going to buy crap anyway, but this way they can feel less crap about doing it.