Apple, it seems, is hell bent on making this new foray a success and consequently has announced a build-to-order 160GB version - four times the capacity of the existing version that soon-to-be-very-cross customers have forked out for up until now.

Current pricing details put this at around £269 ($399), a mere £70 more than the 40GB model.

The all-new-and-improved Apple TV will also allow users to wirelessly stream videos from YouTube. Apparently "thousands of clips will be available at launch in mid-June...until the full YouTube catalogue is available this Autumn".

The reason for this staggered content and why the full service is not available instantly - according to a number of websites - is that Apple is converting the videos into the H.264 codec. New clips will be automatically converted by YouTube as they are uploaded, but the older videos need converting as well...and as you can imagine, there's a lot of these.

Apple has said, "users can easily navigate through YouTube’s familiar video browsing categories or search for specific videos. The YouTube feature for Apple TV will be available as a free software update in mid-June".