I would like to submit for review a proposed worldwide branding rule: "Henceforth it shall be punishable by death to create a brand or company name where the character 'e' is removed from a two-letter suffix applied to a base word or phrase."

Flickr. Slickr. Jumpr. Even bands have gotten in on it - Staind.

What's even worse is this: I am sure that soon, some bright spark will decide to combine the internet's two most obnoxious trendy naming conventions, and create a 'napstr'. AAaaagh!

Fuckrs.

http://images.google.co.uk/images?hl=en&q=iriver%20%20clix&ie=UTF-8&oe=UTF-8&um=1&sa=N&tab=wi

David - whatever you do, don't go to Bristol. You'll have to shoot most of the local residents:

"orrroight moi lovr?"

Farmrs.

David:

...That's "iNapstr", if you please!