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Original URL: http://www.reghardware.co.uk/2007/08/21/paramount_goes_hddvd/

Paramount, Dreamworks go all out for HD DVD

By Tony Smith
Published Tuesday 21st August 2007 00:02 GMT

HD DVD gained fresh ammunition for its battle with rival next-gen optical disc format Blu-ray Disc today when Paramount said it would support the format exclusively on a global basis. And since Paramount distributes Dreamworks' movies, they too will be HD DVD only going forward. Well, almost...

The spin doctors admitted: "Today’s announcement does not include films directed by Steven Spielberg as his films are not exclusive to either format."

Paramount was formerly one of two studios - the other is Warner - supporting both formats, so it's decision to put its weight behind just one of them is a victory for that format, the Spielberg angle notwithstanding.

Now we have Paramount and Universal firmly in the HD DVD camp, and Sony and 20th Century Fox backing Blu-ray exclusively. Warner remains on the fence, hoping to support both with dual releases for now before moving to its 'two formats, one disc' technology, TotalHD (http://www.reghardware.co.uk/2007/01/10/warner_launches_total_hd_disc/).

Dreamworks' co-founder - with said Steven Spielberg - Jeffrey Katzenberg said the move have been made because of the availability of cheap HD DVD players from Toshiba (http://www.reghardware.co.uk/2007/08/08/thirdgen_hd_dvd/) and the format's array of popular titles, now including Paramount's Transformers and Dreamworks' Shrek the Third.

Still, Blu-ray has the hardware advantage - there are way more Blu-ray equipped PlayStation 3s out there than Toshiba HD DVD players - and while that hasn't translated into a big lead for Blu-ray in sales of pre-recorded discs, it's outselling HD DVD two discs to one (http://www.reghardware.co.uk/2007/08/15/home_media_research/).

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