Apple sells one in six US laptops
Mac resurgence?
29th August 2007 09:50 GMT
Apple was the US' third biggest retail laptop vendor in June, market watcher NPD has revealed. The Mac maker is behind only HP and Toshiba, but ahead of Dell, Gateway and Lenovo.
NPD said by way of Computerworld that Apple took 17.6 per cent of the US laptop retail market in June, up from 14.3 per cent in May and pushing it past the previous number three, Gateway.
NPD only measures sales through retailers sales, so Apple's likely to have fared less well if the wider resale and direct-to-buyer channels are taken into account. However, figures released last month by market watcher IDC showed Apple's overall US market share, while only 5.6 per cent, nonetheless put it in joint third-place.
Both figures show Apple is clearly riding the wave of buyers shifting from desktops to laptops. It updated both its MacBook and MacBook Pro machines during Q2 - a move that NPD said had fuelled the jump in market share. It will also stand the Mac maker in good stead, the research company added, as the US market moves into the back-to-school sales period.
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