Extremely and embarrassingly so.

Stylish, exclusive and, indeed, precision-engineered. Just three of the adjectives I’d use to describe this delicious assault on the world’s wealthiest dimwits. First, let’s extract £12,600 from their wallets. Then place in their hands an objet of amusingly provincial “good taste”. And finally, we’ll fill it with less-than-leading-edge mobile phone technology that we’d rather not dwell on in any detail because it can probably be obtained elsewhere for, oh, 1/100th the price.

Plus a rather splendid box.

Hat’s off to the perpetrators – you are vertual Gods.

I could put together a serious kick-ass PC for that let alone more sensible purchases such as a decent new motor.

what Vertu ships is a pretty standard phone, in a wonderful handmade casing, in a really nice box.

But what they REALLY sell is their 7 x 24 concierge service, available by a mere press of a button from their phone. They can arrange hotels, car service, tickets, exclusive reservations, etc....all part of the package, supposedly worldwide. Most rich people have services like that available through other means, but for those that don't, Vertu gives them a nice way to get things done. And that may must be worth the £12,000 to them.