Original URL: http://www.reghardware.co.uk/2007/10/30/sony_ps2_ceramic_white/
Despite investing many millions of dollars into the PS3, Sony thinks the best way of boosting its consoles sales is recolouring the new model's seven-year-old predecessor. So, enter a "limited edition" ceramic white PS2.
Sony's white PS2 pack: a game and two microphones included
The colour – which is already available in Japan – doesn’t mean Sony’s changing any of the console’s capabilities. However, it will bundle the new PS2 with karaoke title SingStar Pop and two USB-connected microphones.
Initially, the console will appear in the US next month for $160 (£80/€95). But there’s no word yet on a European roll-out.
The launch of the colour into the US is no surprise - Sony’s currently celebrating the PS2’s seventh birthday and hopes to have sold 132m worldwide (http://www.reghardware.co.uk/2007/10/30/sony_seventh_anniversary_ps2/) by March 2008.
Sony unveils third-gen 'portable' PS2 (6 November 2007)
http://www.reghardware.co.uk/2007/11/06/sony_ps2_redesign/
Sony said to have sub-$100 PS2 in the pipeline (2 November 2007)
http://www.reghardware.co.uk/2007/11/02/sony_preps_new_ps2/
Sony PS3 narrows gap with Nintendo Wii (2 November 2007)
http://www.reghardware.co.uk/2007/11/02/october_japan_console_sales/
Sony: we'll have sold 132m PS2s by 31 March 08 (30 October 2007)
http://www.reghardware.co.uk/2007/10/30/sony_seventh_anniversary_ps2/
Sony slashes US 80GB PS3 price by $100 (18 October 2007)
http://www.reghardware.co.uk/2007/10/18/sony_ps3_changes/
Sony to cut Japanese PS3 prices (9 October 2007)
http://www.reghardware.co.uk/2007/10/09/sony_ps3_japan/
Wii tops US July console sales chart (28 August 2007)
http://www.reghardware.co.uk/2007/08/28/us_console_sales_july/
Five things Sony needs to do save the PS3 (8 June 2007)
http://www.reghardware.co.uk/2007/06/08/five_things_to_save_the_ps3/