Toshiba is branching out from the electronics industry. It’s begun cross-selling an eco-service that it claims will offset the carbon cost of customers' laptops.

Buy a tree from Toshiba

Its Carbon Neutral Scheme allows punters to pay an optional £1.18 fee when they buy, say, a Toshiba Satellite laptop. A company spokesman told Register Hardware that each payment is equal to one tree, which will be planted by a third-party in Cumbrian woodland to soak up the CO2.

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This, Toshiba said, offsets the carbon emissions arising from that laptop throughout its entire lifetime. However, customers can also opt to spend just £1.18 with Toshiba and plant a single tree.

Toshiba isn’t the first company to launch such a service. Dell sowed the seeds for a similar campaign earlier this year, calling the initiative Plant a Tree For Me.

More information about Toshiba’s carbon offset scheme is available on its website.

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