Nintendo’s Wii was the most searched for product on the internet last month, according to a poll of British online shoppers.

The record breaking Wii topped the poll, which was commissioned by market watcher Hitwise. It topped a whole range of products, including rival console Xbox 360, Apple's iPhone, various iPods, Lego and items of clothing.

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Hitwise found that the console accounted for six of every ten searches for a games console. The word 'Wii' also appeared in 13 times as many searches as the term 'iPod'.

The news will add more fuel to Nintendo’s Christmas Wii sales drive. Customers are already reporting that it’s near impossible to find one of the consoles for sale either online or on the high street.

One intrepid eBay seller even tried offloading his Wii for a mere £1,000,000.00.

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