Not satisfied with the iPhone’s camera? Wish LG’s Viewty had a larger screen? Well, one manufacturer will now make you a handset to order, built from the chipset upwards, with all the features you want, for an eye-popping $149.

The ZZZPhone: it's what you make of it

The ZZZPhone company takes an unbranded handset and allows you to customise numerous features and specifications for individual prices, just like a Subway sandwich. For example, you could choose to add a seven-megapixel camera, 4GB of memory and Skype VoIP connectivity to the phone.

Upgrade to a better camera... or not

Related stories

• Nokia's N95 successor slips out on web
• Tiny, take-apart handset enters the record books
• Samsung bares its Soul
• Designer dials in Chanel phone
• Oscar nominees win ROKR E8 first refusal

However, specifications aren’t very descriptive. For example, there’s no indication of how many megapixels your optional front facing camera will have.

The phone’s basic price is $149 (£75/€100), but selecting all the juicy add-ons like GPS, a seven-megapixel camera, custom case printing and Skype bump the price up considerably because most decent extras cost between $40 and $100 each.

It's cheap becuase it's all made in China, of course. We can’t fault ZZZPhone for the idea, because it's aiming to give customers what they want in a handset. But we can't see it threatening, say, Nokia’s 40 per cent market share anytime soon.