This has to be the daftest mobile idea ever - what's wrong with solid state storage (SD for example)?

And this is better than putting stuff on a SDHC card in what ways?

Hmm, seems like another way of trying to get people to buy stuff they already own...

You can get a 1 gig SD card for 4 quid retail (microSD for the same), probably a lot less if you buy in bulk, and/or wait a few months.

Using one of these will use less power than an optical drive, won't need you to invest in or license a new format of reader, and be compatible with no end of existing hardware.

So why not stick the movie on a (if you insist, hack, spit) DRM protected memory card and have done with pre-obsolescented spinny disks?

Is it April 1st??!

This is a joke, surely? Has no-one told them that 1gb flash chips are now cheap as chips, or that downloads are the way now?

Good god, i hope no-one has *really* invested in this pile of pointless arse.

This is just stupid when memory cards will use less power, will be more reliable and are already available in larger capacities and smaller physical sizes. It would be far better just to come up with a read only standard for a memory card formatted (for instance) in the same way as existing dvds.