Original URL: http://www.reghardware.co.uk/2008/03/04/sandisk_launches_flashback/
CeBIT Having a problem selling ExpressCard memory card reader accessories? Then take a leaf out of SanDisk's book and re-position your add-on as a automatic back-up gadget for laptops.
SanDisk's FlashBack is an SDHC-compatible ExpressCard 34 add-in that the company's bundling with software that "automatically and continuously" backs up data to whatever SDHC card you've slotted into the FlashBack.
SanDisk's FlashBack: auto back-up to SDHC
The software only runs on Windows and is clearly limited by the capacity of the SDHC card you have installed, though with 32GB coming very shortly, space isn't likely to be too much of an issue for the kind of mobile professionals SanDisk reckons will be interested in FlashBack.
They get to select which files and folders they want to ensure are retained and the bundled software does the rest, keeping up-to-date copies of them all on the FlashBack. SanDisk said it's also bundling BeInSync software to allow data to be also backed up online, though that costs extra.
SanDisk's FlashBack will go on sale around the world in Q2 for around $30 (£15/€20).
SanDisk forecasts memory-less MP3 player future (11 June 2008)
http://www.reghardware.co.uk/2008/06/11/sandisk_fuze_flash/
SanDisk jacks into USB 2.0 storage (28 May 2008)
http://www.reghardware.co.uk/2008/05/28/sandisk_memory_mates/
SanDisk warns that unsecured flash drives are coming to get you (11 April 2008)
http://www.reghardware.co.uk/2008/04/11/sandisk_usb_thumb_drive_security_threat/
Amazon spills beans on upcoming SanDisk MP3 player (10 March 2008)
http://www.reghardware.co.uk/2008/03/10/amazon_leaks_sandisk_sansa_fuze/
PCMCIA pitches USB 3.0-friendly ExpressCard update (7 March 2008)
http://www.reghardware.co.uk/2008/03/07/pcmcia_pitches_expresscard_2/
Panasonic says when it will ship 32GB SDHC (13 February 2008)
http://www.reghardware.co.uk/2008/02/13/panasonic_sdhc_april/
Flash makers tout near-term speed, capacity boosts (7 February 2008)
http://www.reghardware.co.uk/2008/02/07/flash_chip_advances/
SanDisk prices up 32GB SDHC memory card (1 February 2008)
http://www.reghardware.co.uk/2008/02/01/sandisk_prices_32gb_sdhc/
SanDisk unveils 12GB Micro SDHC card (8 January 2008)
http://www.reghardware.co.uk/2008/01/08/ces_sandisk_12gb/
SanDisk pitches Flash cache tech at PC makers (14 November 2007)
http://www.reghardware.co.uk/2007/11/14/sandisk_launches_vaulter_cache/