But if only they'd used flat transducers, it would have been even more so.

It looks cool - but why on earth do I want to use my telephone as a radio? And as an alarm clock? This is just sticking extra 'features' in because they can - and the fact that they will all be rubbish, and the UI will be painful is lost on them. "Hey it makes toast - cool". Well no actually - what would be cool is you concentrated on making it do the one thing it's supposed to do well.