Do they light up just like screens. ie, you can see them in the dark, because that would annoy me.

Looks great in the photo, just think what it would look like hooked up to a power supply and all your accessories.

...of marketing over common sense, and Sherwood fell for it.

'...claimed to use around 35 per cent less energy than TV viewing mode, so you’ll be helping the planet and cutting your bills whenever you sit and stare at those sunflowers.'

Of course, it's using a vastly higher percentage MORE than it would if it was in standby or turned off.

For Bracken Dawson, yes the backlight would have to be on, as the LCD will be transmissive, so you won't see anything without it. The 35% 'saving' (big deal) comes from the fact that the picture processing ICs can be put in low power modes and the display refresh rate dropped.

They can't use transflective as the colour reproduction would not be good enough for TV viewing.

The flame icon because that's what you'll be doing to the planet if you fall for this hype.

I mean, I knew you didn't have to be intelligent to be a journalist, but this forces me to re-evaluate my opinions...

...of those pictures on the wall were the tv? :| :| :| :|

Mines is the jacket made out of OLED Fabric.