By Ian FergusonPosted Wednesday 21st May 2008 16:21 GMT
The reaction of the majority of Register readers is entirely predictable (see comment number two for an example) but this is good thinking on Asus' part. The beach babe with Eeeeee is attractive to nerdy men, who are also attracted to the latest, most expensive gadget; not Asus' core audience.
Aiming the Eeeeeeeetooo at the housewife is a marketing no brainer, and the new one is a much friendlier, wholesome image. Kudos to them.
That said, it doesn't mean I won't miss the old one.
And that said, I wouldn't complain about the new one...
It might have been better if they had picked a different room in the house. The kitchen isn't the best (even though my wife DOES like to cook). The babe on the beach was much nicer!
By Anonymous CowardPosted Wednesday 21st May 2008 17:02 GMT
I mean i know they are on a bugdet, cos they flog cheapo laptops we all want,
but coundn't at least hire a decent photographer a fit bit of totty (model), and find somewhere to get some half realistic photo locations and do the job properly, instead of this contrived photo-shop rubbish (with bird showing the onset of celulite(and on the beach (oh-god!) and dodgy housewifey cut n paste).
Hey i know how about a register competition!!!
For the best (photo-shopped) pics with a Eee pc in.
Rules:
(obviously no rude ones) but anything else is fair game i suppose.
By Anonymous CowardPosted Wednesday 21st May 2008 17:11 GMT
...she matches the skinny sub-standard 4400mAh battery the UK Eee 900 is being supplied with. Hello Tony - are you there? Why aren't you bugging Asus about it? All us mere mortals are getting is "we're currently reviewing the situation - please keep checking our website." Well I got my UK Eee 900 three weeks ago and it took them an awful lot less time to offer Hong Kong purchasers a free battery upgrade than that.
By Anonymous CowardPosted Wednesday 21st May 2008 17:35 GMT
I prefer the new bird... far, far prettier than the funny faced, leather skinned beach "babe". The new girl may be a bit skinny, but I could live with that, she's got a cheeky "Goddess in the kitchen..." look about her.
So, she's not even an Eee PC user, then? That hussy! And why is she on the wine before the dinner's even in the oven? Put that glass down love, and get back to yer chopping board!
By kain preacherPosted Wednesday 21st May 2008 19:19 GMT
"At least the beach babe had some meat on her. The new girlie looks like she cooks for others but then "forgets to eat""
It obvious, she is an alcoholic. She rather have her wine then food
Why does she have to be tied to the bloody kitchen? #
By George JohnsonPosted Wednesday 21st May 2008 19:24 GMT
Oh she's such a super domestic godess, cooks like a gourmet, cleans up after the family and still has time in her busy schedule to surf for the latest formica and chipboard nightmare she wants from MFI!
Are the ad people really still stuck in the 50's? Replace EEE with magazine on good housekeeping and it's Festival of Britain Expo all over again.
By Kevin RuddPosted Thursday 22nd May 2008 02:01 GMT
My vote for an eeepc domestic godess model with some meat on her bones goes to Nigella (Lawson)(I put the Lawson bit in brackets for those living under a rock). Nigella could be holding a peeled banana instead of a glass of wine, to give a more wholesome health message.
By Elmars OsitisPosted Thursday 22nd May 2008 07:07 GMT
Noo.... the beach blonde is better. The cleavage at least makes my heart rate pick up a bit. The new girl... nice. Wouldn't throw her out of bed, not that I could do anything about it anyway, but... just does not do anything for the ticker...
If the target audience is bored (fit) housewives then they want to put some male equivalent of the beach babe in the advert, not pretty young models who've never seen the inside of a kitchen. The image at the moment is more likely to raise the ire of any real woman.
On the other hand, if the target is adult, male, and having enough disposable to blow £300 on a fairly pointless laptop then they've probably got it spot on, although ditch the pini and get an evening dress on her might work.
By GettinSaddaPosted Thursday 22nd May 2008 07:56 GMT
It's nothing to do with the target audience...
The models are obviously chosen because they appeal to the PR-droid making the presentations. Please don't assume that there is any well thought out targeting going on!
By Anonymous CowardPosted Thursday 22nd May 2008 09:17 GMT
... the quotation
"A woman must be a lady in the living room, a chef in the kitchen and a courtesan in the bedroom^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^H^Hlinux geek on the laptop.
She doesn't look as if she's in the first stage of Goatse observation (the "what /is/ that?" stage that precedes recognition, revulsion and finally forwarding), she looks friendlier and you can see her eyes.
Comments on: Revealed! The new face of the Eee PC
Didn't take much Google image searching... #
By David Gosnell Posted Wednesday 21st May 2008 15:01 GMT
NNNNNOOOOOOOOOO!!!!!!!!! #
By Jamie Posted Wednesday 21st May 2008 15:04 GMT
Dream come true... #
By Marco Alfarrobinha Posted Wednesday 21st May 2008 15:42 GMT
Too skinny #
By DirkGently Posted Wednesday 21st May 2008 16:08 GMT
yup, thumbs up (oo eerr) #
By Stu Reeves Posted Wednesday 21st May 2008 16:15 GMT
Marketing #
By Ian Ferguson Posted Wednesday 21st May 2008 16:21 GMT
Can we have both of them #
By Anonymous Coward Posted Wednesday 21st May 2008 16:30 GMT
Close the fridge door! #
By Mad Hacker Posted Wednesday 21st May 2008 16:36 GMT
Eh? #
By James Pickett Posted Wednesday 21st May 2008 16:39 GMT
@AC #
By Rick Brasche Posted Wednesday 21st May 2008 16:41 GMT
One step backwards #
By Herby Posted Wednesday 21st May 2008 16:46 GMT
We need to know #
By Anonymous Coward Posted Wednesday 21st May 2008 16:50 GMT
is it really too much to ask??? #
By Anonymous Coward Posted Wednesday 21st May 2008 17:02 GMT
Y'know... #
By Shinku Posted Wednesday 21st May 2008 17:04 GMT
Of course she's too skinny! #
By Anonymous Coward Posted Wednesday 21st May 2008 17:11 GMT
a tipple too many? #
By thomas k. Posted Wednesday 21st May 2008 17:31 GMT
Goddess in the kitchen... #
By Anonymous Coward Posted Wednesday 21st May 2008 17:35 GMT
Desperate Housewife #
By sheepdog Posted Wednesday 21st May 2008 17:50 GMT
Housewife? #
By Anonymous Coward Posted Wednesday 21st May 2008 17:52 GMT
I reckon... #
By Barry Posted Wednesday 21st May 2008 17:56 GMT
@David Gosnell #
By J-Wick Posted Wednesday 21st May 2008 18:12 GMT
Re: Can we have both of them #
By Anonymous Coward Posted Wednesday 21st May 2008 18:22 GMT
But has she got 1024 pixels horizontally? #
By Anonymous Coward Posted Wednesday 21st May 2008 18:25 GMT
Who's to say #
By John Posted Wednesday 21st May 2008 18:38 GMT
Is it just me #
By IR Posted Wednesday 21st May 2008 18:56 GMT
@DirkGently #
By kain preacher Posted Wednesday 21st May 2008 19:19 GMT
Why does she have to be tied to the bloody kitchen? #
By George Johnson Posted Wednesday 21st May 2008 19:24 GMT
Flash of thigh #
By David Cornes Posted Wednesday 21st May 2008 19:29 GMT
Who cares about her cooking #
By Steve Posted Wednesday 21st May 2008 19:44 GMT
Re: Can we have both of them #
By Daniel Posted Wednesday 21st May 2008 20:24 GMT
Love the new model! #
By Anonymous Coward Posted Wednesday 21st May 2008 21:52 GMT
Extra-large screen #
By Dave Posted Wednesday 21st May 2008 22:24 GMT
My vote #
By Kevin Rudd Posted Thursday 22nd May 2008 02:01 GMT
I feel dirty. #
By Anonymous Coward Posted Thursday 22nd May 2008 03:40 GMT
Guess an Eee is like Cinderella #
By Anonymous Coward Posted Thursday 22nd May 2008 06:05 GMT
From cellulite to Starving Ubangi #
By Anonymous Coward Posted Thursday 22nd May 2008 06:43 GMT
No cleavage on the new one #
By Elmars Ositis Posted Thursday 22nd May 2008 07:07 GMT
Target audience #
By Steve Posted Thursday 22nd May 2008 07:14 GMT
It's nothing to do with the target audience #
By GettinSadda Posted Thursday 22nd May 2008 07:56 GMT
so negative... #
By Neil Posted Thursday 22nd May 2008 08:06 GMT
Real Life #
By Adam T Posted Thursday 22nd May 2008 08:15 GMT
Re: is it really too much to ask??? #
By GettinSadda Posted Thursday 22nd May 2008 09:10 GMT
time to update ... #
By Anonymous Coward Posted Thursday 22nd May 2008 09:17 GMT
I vote for the new one #
By Spleen Posted Thursday 22nd May 2008 09:56 GMT
Daft Bint #
By James Thomas Posted Thursday 22nd May 2008 15:29 GMT
"...twilight of her autumn" #
By Anonymous Coward Posted Thursday 22nd May 2008 23:23 GMT
Same chick in both photos... #
By Anonymous Coward Posted Tuesday 27th May 2008 18:53 GMT
Someone else involved? #
By George Britton Posted Thursday 29th May 2008 13:37 GMT
Epic title. #
By Geoff Johnson Posted Tuesday 3rd June 2008 07:39 GMT
Ehehe! #
By b Posted Tuesday 3rd June 2008 14:26 GMT