Dress a product in pink and it’s pretty clear who the target audience is. So, here you are ladies, get yourself a feminine Samsung Soul.

Samsung's Soul: now available in pink

The pink edition phone is being sold exclusivity through Phones4U and is described as, ahem, “strutting a striking sugary pink shell”.

One for the ladies?

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Tech-obsessed girls will be disappointed to learn that they don’t get any new features, such as a lipstick dispenser or integrated facial mirror.

Instead, the pink model sports all the same features as the original, which includes the “Magic Touch” navigation system and a five-megapixel camera. The phone also supports HSDPA 3G connections of up to 7.2Mb/s.

The pink edition Samsung Soul is available now online from Phones 4U and is free if bought with a £35 per month Orange contract.