23p per print that's a quarter the size of anyone else's and doesn't even match the aspect ratio of most consumer cameras so will either waste that minuscule space or be distorted to hell?

No ta. I suspect if I was given one I would test if it lived up to its silly name, by throwing it out of the window and seeing if it bounced.

23p is not too bad a price to pay for such a small, highly portable device. The lack of ink and the permanency of the print will also make it a must have gadget.

Great for amateur photographers to get a general 'feel' for lighting and perspective that are normally only available to pro's using traditional Polaroids. I can see it being good for art/architecture students or for a novelty at parties.

Or for just about anyone on the go!