HP borgs Voodoo

High-end games join consumer unit

By John Oates • Get more from this author

24th July 2008 14:42 GMT

HP is merging the VoodooPC business it bought two years ago into its consumer PC division. The brand will live on and Voodoo machines will be sold alongside Compaq Presarios and Pavilions.

HP bought VoodooPC in 2006. The company specialised in very high-end machines for obsessive gamers. It has run as a separate unit for the last two years.

Voodoo founder Rahul Sood said on his blog: "it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them."

Sood said the move was always planned but was happening sooner than expected because of "overwhelmingly positive response over our latest products".