IFA Toshiba has launched the first TV that incorporates its own image upscaling system.

Toshiba's ZF set will upscale SD automatically

Dubbed Resolution Plus, the technology features in the firm’s new Regza ZF series of screens and allows the 40in and 46in tellies to enhance the quality of standard definition content to “near HD quality”.

The technology’s designed to overcome what Toshiba calls “the lack of free-to-air HD content [currently] available”.

The advantage is that whatever SD content you’re watching, be it Hollyoaks or Star Trek, the image will be automatically upscaled to produce something that verges on HD quality, in much the same way that upscaling DVD players currently work.

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Aside from Resolution Plus, the Regz ZF series offers 100Hz motion display and, of course, provides 1920 x 1080p full HD resolution. The contrast ratio is 30,000:1. It incorporates four HDMI ports.

Release dates and prices for Toshiba’s Regz ZF range haven’t been seen yet.

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