This can only mean one thing.

HOUSE! on buzzword bingo.

Where do I claim my prize?

Seriously quite interesting but what about power requirements? And historically OLEDs have been failure prone doe to exposure to atmospheric contamination from things like Oxygen and water vapour. Any word on life expectancy?

Very nice. Can't help wondering how easy that's going to be to shift to mass-production, but still. Cute. Can't help thinking this could be one of those things I bore my kids with tales about having seen the arrival of. Like my Dad and Xerography (although that was anything but boring, of course*...)

Side note: I want to be a boffin. Is there a US university I can buy the qualification from?

*The story goes: he was shown a proof-of-concept style demonstration of the technology, involving a charged plate being selectively uncharged with a projected image, then "dipped" in toner and pressed against paper, which was then heated and shown triumphantly. He described it as looking like lithography, only about a million times less efficient, with no obvious chance of being made practical.

This technology eventually became the ubiquitous photocopier and laser printer, of course. D'oh.

I can envision marketing suits of this rubber to the B&D crowd. With strategically placed lighting, they should be quite fetching.

Mines the black rubber one.

wow, you can fold it 1000 times? we should make paper out of it..

I can see it now...the first profitable application will be an inflatable "love" doll with the size and color of each and every naughty bit separately controllable by the, ah, user.

Hmmm. It may even be possible to make it omnigender - and either serially or simultaneously at that.

(if you don't understand the Paris tag then ask your mother or father to explain it to you)

"the display can even be folded 1000 times without its performance being affected."

That's quite a feat being able to fold a screen to less than the Plank length without affecting its performance!

Nothing new there! Why, a swift google search reveals.....

OH!

(The one that buttons up the wrong way, please...)

Sounds expensive.

Mine's the XXL HD one.

1600x1600 dp(square)i active camouflage? I wonder if they'll milk that particular beast as much as they're mining the flying car?

"he was shown a proof-of-concept style demonstration of the technology,"

Good grief that sounds like something Chester Carlson would have been demonstrating back in the later 1930s.

To be fair to your dad (who sounds like he declined this business opportunity) it takes a *lot* of imagination to go from that to a photocopier. And a great deal of trust in the team that's going to do the work. My reading on innovations suggests all serious innovations *never* run to anybodies original idea of a development or marketing schedule. While all of them *superficially* resemble existing things (printing is just a sort of mechanical writing) in reality they are the *start* of the art. Time will tell if this one is the tipping point into large scale acceptance.