i can see this being so usefull in many ways !

would love to know what sort of resolution they can get the picture looked a little grainy

Maybe i grew up watching too many Bond repeats but one of the first things i thought of was could it be layered to create a numberplate :)

Oooooh! I like that idea.

A numberplate that displays a registration number most of the time but changes to some pithily worded invective (something short, maybe two well known words involving sex and travel) when a radar signal is detected in the vicinity.....

It might just possibly be useful for making a less expensive keyboard like the Optimus Maximus, if it has the right properties.

Is this definitely an animated screen?

The press release doesn't seem to say that the screen can be changed at will after production only to say that it can be made transparent. If it was a display that can change wouldn't the announcement of a pantone matched print quality display be a massive e-book replacement style announcement rather than a sticker to go on a mobile phone?

The size can be massive as it says it is produced in rolls so I suspect this is a printed display that can just be made transparent?

Could the author confirm?