Shame there's no EVF viewfinder especially given the very average LCD resolution, but perhaps inevitable at the price point. Looking at the ugly Kodak logo on the back of the flash lump, it's almost like they considered having one but dropped it at the last moment.

Is this another example of a manufacturer concentrating on blotting the specification sheet and forgetting the core function of a camera, taking good quality images ?

Not sure what you mean by "Kodak is the latest company to enter the super-zoom market, with the EasyShare Z915", as I bought my Kodak camera in 2003, it had 10x optical zoom then, one of the main reasons for me buying it.

Kodak seem to specialise in higher than average compression ratios and cartoon like processing to help achieve that. It was so bad on the last camera I tried I sent it back the day it arrived. To my eye these pictures are unacceptably smoothed - you certainly wouldn't want to blow them up beyond snapshot size.

Someone needs to whack them around the design department and demand less compression.

"Kodak is the latest company to enter the super-zoom market, with the EasyShare Z915"

Not true- their EasyShare DX6490 has a 10x optical zoom. It may be that this is their first 10 MP camera with a 10x optical zoom- the DX6490 is a mere 4 MP.

This doesn't seem a very good buy to me.

My FujiFilm S8000 has a 18x optical zoom and an electronic viewfinder. Sure, it's only 8mp and the pictures are probably even noisier than these, but it only cost me £125 six months ago.