With so many laptops, notebooks, netbooks and – even – smartbooks on the market, manufacturers must create increasingly brilliant adverts in order to sap the cash from your pockets. Not MSI, though, which just resorts to ‘cheeky’ adverts.

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The manufacturer’s released a viral video for its confirmed x-series PC range in which a spandex-clad man catches the machine between his… ahem… buttocks.

We are pretty confident that some video editing is involved, but the man does pull off a convincing ‘Ow! My rump's sore’ after catching several x-series machines in his bum-cheeks within quick succession.

The advert also illustrates how, according to MSI, laptop users don’t really need a briefcase or carry bag - just a nice arse. ®

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