Nintendo might be unwilling to drop the Wii’s price any further, but at least Amazon’s UK arm isn’t.

Despite the Wii carrying a Nintendo-imposed trade price of £180 ($295/€200), Amazon has slashed the console’s price down to just £140 ($223/€151), though it's not the same bundle that's currently being punted for £180.

Amazon’s UK deal includes one wireless controller, a copy of Wii Sports and is thought to be the cheapest price currently available for a Wii in the UK – eBay not included, of course.

In North America, Amazon is currently selling the same Wii package for $200. In Europe, the online retailer’s Wii deal costs €195.

Earlier this week, Register Hardware reported how Reggie Fils-Aime, head of Nintendo US, said “absolutely not” when asked if it will have to cut prices in order to draw more people to the console. ®

Related stories

• Nintendo nixes Wii HD speculation (9 November 2009)
• Amazon peddles payment service (29 October 2009)
• Wii HD coming in 2010, claims mole (29 October 2009)
• Retailers price up Blighty's black Wii (27 October 2009)
• Black Wii will come to Blighty, says Nintendo (21 October 2009)
• Amazon goes Kozmo in US (15 October 2009)
• Wii cycles into fitness (15 October 2009)
• Nintendo chief downplays further Wii price cuts (7 October 2009)
• Nintendo re-jigs Wii pricing (24 September 2009)
• New Wii by 2011, claims gaming exec (21 September 2009)
• Philips waves farewell to point-and-press remote controls (10 September 2009)
• Wii web update wallops BBC iPlayer (10 September 2009)